Pop Up Squash/Racquetball Shop
Squash & Racquetball Victoria announced the arrival of ‘Pop Up Squash’ to Australia in May 2016. Based on an initiative introduced in the UK in 2013, S&RV teamed up with Eastland Shopping Centre to transform an empty retail space within the shopping centre into a temporary street squash court.
The Pop Up Squash shop was the first of its kind in Australia and aimed at engaging people in physical activity and boosting the profile of both squash and racquetball by bringing the respective sports to the people.
Major shopping centres attract a wide-ranging demographic and the Pop Up provides an outlet for shoppers to engage in physical activity. The emphasis is on introducing them to a fun and easy pathway into more regular activity and raising awareness of the health and social benefits that squash and racquetball provide.
Squash is the perfect sport to put in the 'shop window’. As it is played on courts not much bigger than the standard shop layout, the experience of picking up a racquet and having a go without the pressure of competition provides the public with a real feel for how much fun the activity can be.
The initiative was funded through VicHealth’s Innovation Challenge grant.
For more information on Pop Up Squash, contact the S&RV office.
The next Pop Up Squash/Racquetball Shop will be at Eastland Shopping Centre from January 16-29, 2017.